European Tourism, Wine & Agrifood Management Specialization

PGE dual degree specializations: for one full year, develop your knowledge in the field of expertise of your choice and earn an additional master's degree.

La spécialisation en détails

In a Nutshell

  • Entry requirement

    Upon selection

  • Degree awarded

    Master's degree

  • Language

    French and English

  • Format

    Co-op

  • Duration

    1 year

Overview

The European Tourism, Wine & Agrifood Management specialization offers a unique combination of expertise in management, entrepreneurship, innovation, marketing, and digitalization specifically adapted to the tourism, wine, wine tourism, and agrifood industries in France and Italy. 
 
Students gain a holistic understanding of the challenges, opportunities, and trends in these dynamic industries, while developing business, leadership, and decision-making skills. Practical experience is at the heart of the specialization, enabling students to immerse themselves in the business world through applied research projects (On-Site Training Days and Open Innovation Laboratories).

Objectives of the Specialization

  • Identify the main challenges facing the European tourism, wine, and agrifood industries.
  • Understand the fundamentals of marketing and digitalization applied to European tourism, wine, and agrifood businesses and organizations.
  • Develop innovative managerial and entrepreneurial skills in response to the complexity of professional situations in the European tourism, wine, and agrifood industries.
  • Enhance your knowledge of European tourism, wine, and agrifood products and services.
  • Deploy research methodologies that help create value for professionals in the European tourism, wine, and agrifood industries.

Strengths of the Specialization

The only master's degree in the Grand-Est region specialized in wine, agrifood, and tourism

Co-op, an effective way of gaining real professional experience

Part of a dual degree offer: earn a master’s degree in addition to your PGE master’s degree

Overview

Hard Skills

Human resources management

Defining and implementing a marketing and communications plan

Knowledge of law and financial control

Analysis and understanding of tourism, wine, and agrifood sectors

Purchasing in the tourism, wine, and agrifood industry

Soft Skills

Teamwork

Stress management

Working in a multicultural and international environment

Creativity

Entrepreneurial mindset

Adaptability

Discover the European Tourism, Wine & Agrifood Management Specialization

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EM Strasbourg Business School, 61 avenue de la forêt-noire
EM Strasbourg Business School, 61 avenue de la forêt-noire

Contact

Marine GREGOIRE

Chargée de la promotion et du recrutement à l'international

international-admission@em-strasbourg.eu

Contact

Nathalie REDJEM

Chargée de la promotion et du recrutement national

concours@em-strasbourg.eu

Contact

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