Customer Experience

“The changes in the markets in which we operate are a source of questioning for Hager Group, forcing us to change the relationship we have with our users. In October 2016, we launched our Hager Services division, responsible for coordinating the customer experience strategy, generating synergies, and harmonizing our practices with the aim of strengthening the brands of the Hager group. By supporting the EM Strasbourg Customer Experience Chair, we hope that its work will help resolve our issues and strengthen our links with the School to make us better known to students, and why not future employees?"

"It might seem surprising that a sports club cares about customer experience, but in reality it is at the heart of our strategic direction for the years to come. We see that in the United States in particular sporting events are real entertainment, accessible to non-expert and family audiences. In recent years, SIG has been developing its business model in this direction, with an offer geared toward entertainment. Our interest in the Customer Experience Chair led by Claire Roederer lies both in exchanging best practices with two major regional economic players and accessing work highlighting innovations in marketing."

"When we sell tailor-made kitchens and fittings, when we enter our clients' homes every day—their private world, I assure you that the notion of client experience is absolutely essential. For four years, we have been working on the purchasing process for customers of our two brands, Cuisinella and Schmidt, both digitally and physically, by putting the consumer at the center of the process. In this context, the Chair set up at EM Strasbourg should allow us to benefit from the research but also to discuss our best practices with other partners."