Customer Experience

Customer Experience

Customer experience is at the core of many companies’ strategic plans and is of increasing interest to academic research. The Customer Experience Chair offers a space for research and discussion on this cross-disciplinary topic.

The Chair in Detail

Overview Entreprises Members Publications History News

Publications

- ROEDERER C., VANNUCCI A. (2025). Décisions Marketing n°117 Janvier-Mars 2025Pour contacter les autreurs : claire.roederer@em-strasbourg.eu ; alexandre.vannucci8@gmail.com Roederer C. et Vannucci A. (2025), L'art comme médiation vers le Web3. L'expérience NFT : le cas Be Twin Lines, Décis. Décisions Marketing (n° 117) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
- ROEDERER C., FILSER M. (2023). Revisiting the 3Fs Model at the Digital Era - The Age of Eudaimonism and Alternative Hedonism. International Journal of Arts Management, 1 (n° 26) [ABS cat.1, AJG cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]
- HUAMAN RAMIREZ R., TOTI J. (2023). How are e-retailer brands related to the manufacturer brands they offer?. International Journal of Market Research, 65 (n° 1) [ABS cat.2, CNRS cat.4, FNEGE cat.3, HCERES cat.B] Impact Factor. 2.51
- FILSER M. (2023). Platformisation : the impact on customer experience. Experience as an academic object and managerial realities, Cormelles le Royal, EMS, Platformisation : the impact on customer experience

See more articles

Customer Experience Next

Next tab

Customer Experience Next

Behavioral Finance

Knowledge Management and Foresight