Profile
In a Nutshell
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Responsibilities
Assistant Professor in Marketing
Coordinator of the 4th year PGE Master Program track Marketing
Head of the Marketing & Information Systems research team at HuManiS Research Center -
Domains
Marketing & IS
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Research center
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Disciplines
- Quantitative methods / Statistics
Research Topics
- Personalized communication
- Recruitment advertising
- Social media advertising
- Employer branding
- Eye-tracking method
Program
- Ph. D. in Marketing, Université Jean Moulin Lyon 3