Behavior and Decision-Making

Objective: to bring together interdisciplinary research around economic stakeholders’ decision-making issues in various managerial contexts.

Overview

The aim of the Behavior and Decision-Making research group is to bring together interdisciplinary research (management, finance, behavioral economics, cognitive psychology, and neuroscience) around economic stakeholders’ decision-making issues in various managerial contexts.

Project and Organization

Created in 2018, the research group aims to be a national benchmark in management sciences, particularly through its publications and international collaborations (Catholic University of Louvain, INEF network, and University of Adelaide).
This group studies the adaptation of stakeholders’ decision-making processes in varied and changing environments, when it comes to technological transformations, innovations in trade relations, or significant developments in the regulatory and legal framework. Research is organized around three main themes:

Behavioral finance (Heads: Broihanne/Merli/Roger)
New technology adoption & digital behavior (Heads: Pallud/Plotkina)
Behavior of entrepreneurs & governance of firms (Heads: Broye/Hamelin/Pfiffelmann)

Academic Output

2020: Organization of the fourth workshop “Entrepreneurship: Cognitive and Behavioral Approaches,” Strasbourg, Marie Pfiffelmann / Anaïs Hamelin
2018-2020: 15 articles published in academic journals including Journal of Economic Behavior & Organization, Finance, Technological Forecasting and Social Change, Ethology, Journal of Business Research, and Information Systems Journal
2019-2020: Cycle of 12 internal seminars (presentations of original articles or methodologies)
2019: Organization of the workshop "Fintech adoption and economic behavior: where do we stand?" April 1-2, 2019, EM Strasbourg Business School

Group Members

Internal members:

Marie-Hélène Broihanne, Behavioral Finance, Unistra
Régis Blazy, Finance, Unistra
JP Bootz, Entrepreneurship, Unistra
Amélie Boutinot, Strategy, Unistra
Géraldine Broye, Governance, Unistra
Nicolas Eber, Experimental Economics, Unistra
Christophe Godlewski, Finance, Unistra
Anaïs Hamelin, Entrepreneurial Finance, Unistra
Charlotte Massa, Marketing, Unistra
Sophie Michel, Organizational Theory, Unistra
Maxime Merli, Finance, Unistra
Patrick Roger, Behavioral Finance, Unistra
Jessie Pallud, Information Systems, Unistra
Marie Pfiffelmann, Corporate Finance, Unistra
Daria Plotkina, Information Systems, Unistra
Laurent Weill, Finance, Unistra

External members:

Catherine D'Hondt, Behavioral Finance, UCLouvain
Rudy DeWinne, Behavioral Finance, UCLouvain
Arvid Hoffmann, Marketing, University of Adelaide
Tristan Roger, Finance, Paris Dauphine University

Heads of Research Group

Maxime Merli

Full Professor

maxime.merli@em-strasbourg.eu

Patrick Roger