In a Nutshell
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Entry requirement
Upon selection
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Degree awarded
Master's degree
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Language
French
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Format
Co-op
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Duration
1 year
Overview
The internationalization of companies—combined with the explosion of means of communication and the multiplicity of distribution channels and offers—has contributed to significant changes in the marketing function and its professions. The Marketing and Market Analysis specialization trains students looking to enter marketing and customer relations roles with courses in distribution techniques, brand management, data analysis, communications, and pricing policy.
Objectives of the Specialization
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Identify and analyze management issues in all areas of marketing: distribution techniques, brand management, data analysis, communications, servuction, and pricing policy.
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Design solutions to solve the issues identified and apply the appropriate tools and techniques in the various areas of marketing.
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Develop and implement offers to meet the demands of the environment.
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Integrate digital technology into marketing strategy.
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Identify and understand market opportunities and threats and be able to adapt effectively.
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Promote responsible management in professional practice.
Strengths of the Specialization
Specialization in the different fields of marketing
A challenge organized with a partner company to concretely apply knowledge gained
Co-op training, an effective way of gaining real professional experience
Overview
Hard Skills
Conducting marketing studies
Developing a marketing plan
Formulating a marketing strategy
Shaping a communication policy
Managing brand, products, and prices
Soft Skills
Creativity
Storytelling
Deductive reasoning
Analytical thinking
Verbal communication
Discover the Marketing and Market Analysis Dual Degree Specialization
Contact
Marine GREGOIRE
Chargée de la promotion et du recrutement à l'international
international-admission@em-strasbourg.eu
Contact