In a Nutshell
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Entry requirement
Upon selection
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Degree awarded
Master's degree
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Language
French and English
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Format
Co-op
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Duration
1 year
Overview
Managers, entrepreneurs, and intrapreneurs evolve in a turbulent, uncertain, and complex environment. Entrepreneurship continues to develop, while competition continues to intensify: the qualities required to develop a business are increasingly varied. The Entrepreneurship & Strategy specialization focuses on two major areas: business start-ups / takeover and the strategic development of an organization. Training is based on the concepts of lean start-up and design thinking, to provide you with the tools you need to make your start-up project a success.
Objectives of the Specialization
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Gain technical management skills adapted to the needs of SMEs (business creation and takeover, innovation, internationalization, and cooperation).
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Write, present, implement, and modify a complete business plan for a business creation project with marketing, financial, legal, and strategic elements.
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Develop your critical analysis through lectures, simulations, and case studies.
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Be aware of the importance of entrepreneurial business skills: integrating personal and entrepreneurial dynamics into proactive management of situations and knowing how to work as part of a team.
Strengths of the Specialization
Co-op training, an effective way of gaining real professional experience
A teaching team composed of academic experts and experienced professionals
Teaching geared toward both setting up and taking over a company
Teaching methods based on lean start-up and design thinking
Overview
Hard Skills
Creating a business plan
Financial & marketing considerations for entrepreneurs
Carrying out market research
Managing a design thinking and lean start-up approach
Knowledge of fiscal and legal procedures related to entrepreneurship
Applying concepts and using tools for the internationalization of an entrepreneurial project
Soft Skills
Teamwork
Collective intelligence via Team Academy
Pitching entrepreneurial projects
Risk analysis and management
Discover the Entrepreneurship & Strategy Dual Degree Specialization
Contact
Marine GREGOIRE
Chargée de la promotion et du recrutement à l'international
international-admission@em-strasbourg.eu
Contact