In a Nutshell
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Entry requirement
Upon selection
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Degree awarded
Master's degree
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Language
French and English
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Format
Full time
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Duration
1 year
Overview
The sports sector is facing new modes of promotion and communication. It requires more and more highly qualified people in core business activities who understand this very particular environment. The specialization Marketing & Sport Management, developed in collaboration with the Faculty of Sports Science, offers you courses in management, marketing, and project management to successfully carry out your responsibilities in companies.
Objectives of the Specialization
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Develop a marketing plan
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Conduct market research
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Use statistical processing software for market research
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Master digital communication tools
Strengths of the Specialization
Specialization offered in collaboration with the Faculty of Sports Science
All courses designed to meet the needs of the sport sector
This specialization is part of our dual degree offer. At the end of their studies, our students hold two nationally recognized master's degrees: the PGE master’s degree and the Master of Sports Marketing.
Overview
Hard Skills
Project management
Managing marketing strategies
Managing business strategies
Understanding the needs of consumers of sporting products
Soft Skills
Customer service
Creativity and initiative
Leadership and social influence
Decision making (risk assessment and resource management)
Ability to judge and solve complex problems
Independence and time management
Ability to give reports and make recommendations
Active learning
Discover the Sports Marketing Dual Degree Specialization
Contact
Marine GREGOIRE
Chargée de la promotion et du recrutement à l'international
international-admission@em-strasbourg.eu
Contact