In a Nutshell
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Entry requirement
Upon selection
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Degree awarded
Master's degree
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Language
French and English
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Format
Full Time / Co-op
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Duration
1 year
Overview
The E-marketing and Digital Strategy specialization is designed to produce experts who know how to mobilize and generate highly specialized knowledge in the digital field. This dynamic program of study provides an in-depth understanding of digital techniques and strategies based on data, innovative customer engagement, and emerging technologies. It also aims to understand the new uses of technology at both operational and strategic levels. Last but not least, it provides hands-on experience thanks to co-op and concrete projects carried out in collaboration with companies.
Objectives of the Specialization
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Integrate digital approaches into marketing strategy.
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Master the tools and methods of digital marketing.
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Manage and organize information systems in companies in support of digital transformation.
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Analyze the impact of information systems on management and strategy.
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Develop your critical and analytical thinking on digital issues.
Strengths of the Specialization
A strategic vision of digital marketing
A teaching team composed of academic experts and experienced professionals
Co-op training, an effective way of gaining real professional experience
Part of a dual degree offer: earn a master’s degree in addition to your PGE master’s degree
Overview
Hard Skills
Digital strategy auditing
Digital strategy & digital marketing
Acquisition, conversion & loyalty strategy for web traffic
Digital marketing performance assessment
Digitalization impacts on management & strategy
Digital practices & resources intelligence
Soft Skills
Responsible leadership
Persuasion
Professional communication in foreign language(s)
Teamwork
Corporate social responsibility
Discover the E-marketing and Digital Strategy Dual Degree Specialization
Contact
Marine GREGOIRE
Chargée de la promotion et du recrutement à l'international
international-admission@em-strasbourg.eu
Contact