Overview
This European master’s program offers a unique combination of expertise in management, entrepreneurship, innovation, marketing, and digitalization specifically adapted to the tourism, wine, wine tourism, and agrifood industries in France and Italy.
Students gain a holistic understanding of the challenges, opportunities, and trends in these dynamic industries, while developing business, leadership, and decision-making skills. Practical experience is at the heart of the program, enabling students to immerse themselves in the business world through applied research projects (On-Site Training Days and Open Innovation Laboratories).
WEHRLI
Didier
Coralie HALLER
Program Objectives
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European industries and markets
Identify the main challenges facing the European tourism, wine, and agrifood industries -
Marketing and digitalization
Understand the fundamentals of marketing and digitalization applied to European tourism, wine, and agrifood businesses and organizations -
Management, innovation, and entrepreneurship
Develop innovative managerial and entrepreneurial skills in response to the complexity of professional situations in the European tourism, wine, and agrifood industries -
Wine, food, and cultural heritage
Enhance your knowledge of European tourism, wine, and agrifood products and services -
Open innovation laboratories, soft skills, and research methods
Deploy research methodologies that help create value for professionals in the European tourism, wine, and agrifood industries
Strengths of the Program
Skills Developed
Hard Skills
Human resources management
Defining and implementing a marketing and communications plan
Analysis and understanding of tourism, wine, and agrifood sectors
Knowledge of law and financial control
Purchasing in the tourism, wine, and agrifood industry
Soft Skills
Team spirit
Working in a multicultural and international environment
Intercultural communication
Entrepreneurial mindset
Adaptability
Creativity
Stress management
Job Prospects
Tourism industry: Tourism development manager, sustainable tourism specialist, tourism policy analyst, hotel consultant, catering manager, tour operator, etc. in travel agencies, hotels, resorts, restaurants, tourist information centers, NGOs, on cruise ships, etc.
Wine industry: Wine tourism guide, wine tasting manager, export manager, industry marketing specialist, etc. in wineries, wine boutiques, etc.
Agrifood industry: Agrotourism manager, writer/blogger specialized in wine and food, culinary tourism coordinator, etc.
