On March 28, 2024, EM Strasbourg hosted the 10th Marketing Research Day in Grand Est.
As during the nine previous editions, this year's edition gave pride of place to work that renews the theoretical and methodological options of marketing research.
The event was marked by rich and stimulating discussions on a variety of subjects:
- Influence strategy and communication
- Digital innovations and web users' perceptions
- Human resources marketing
- New eco-friendly alternatives
- Decoding online discourse
- Responsible digitalization: emerging interfaces and consumption
Check out the full program [Fr]!
We would like to extend our warmest thanks to all the participants who helped make this event a success.
In addition, a big thank you to the event's partners:
- CCMS, Center for Research on Consumers and Marketing Strategy (Université de Namur and Université Catholique de Louvain)
- CEREFIGE, Centre Européen de Recherche en Economie Financière et Gestion des Entreprises (Université de Lorraine)
- CREGO, Centre de Recherches en Gestion des Organisations (Université de Bourgogne, Université de Franche-Comté, and Université de Haute Alsace)
- NADI-CeRCLe, Research Center in Marketing and Service Management (Université de Namur)
- REGARDS, Laboratoire d’Economie et Gestion de Reims (Université de Reims Champagne-Ardenne)
- Laboratoire HuManiS, Humans and Management in Society Research Center (EM Strasbourg)
- Chaire Expérience Client (EM Strasbourg.)
And to the organizing committee:
- Marine Cambefort
- Camille Del Boccio
- Nada Maaninou
- Jean Pfiffelmann
- Daria Plotkina
- Landisoa Rabeson
- Claire Roederer
- Tony Valentini
- Agnès Walser-Luchesi
