Forschung
Veröffentlichungen
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D'HONDT C., ROGER P., PLOTKINA D., HOFFMANN A. (forthcoming). Is there a gender gap in the birthday-number effect? The case of lotto players and the role of sequential choices. Journal of Gambling Studies
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PLOTKINA D., ORKUT H., KARAGEYIM M. (forthcoming). Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services. Asia Pacific Journal of Marketing and Logistics [ABS cat.1]
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BROIHANNE M., PLOTKINA D., KLEIMEIER S., GöRITZ A., HOFFMANN A. (forthcoming). How COVID-19 illness perceptions and individual shocks are associated with trust during the COVID-19 pandemic in Australia, France, Germany, and South Africa. Health Policy [ABS cat.2, CNRS cat.2, FNEGE cat.2, HCERES cat.A]
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MAJUMDER R., PLOTKINA D., RABESON L. (2023). Environmentally responsible values, attitudes and intentions of Indian consumers. Environmental Values [CNRS cat.3, HCERES cat.B]
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KLEIMEIER S., HOFFMANN A., BROIHANNE M., PLOTKINA D., GöRITZ A. (2023). Determinants of Individuals' Objective and Subjective Financial Fragility during the COVID-19 Pandemic. Journal of Banking and Finance, 153 (n° 106881) [ABS cat.3, CNRS cat.2, FNEGE cat.1, HCERES cat.A]
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ZAHID NAWAZ M., NAWAZ S., GUZMàN F., PLOTKINA D. (2023). The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development. Journal of Business Research, 157 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 10.96
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ROGER P., D'HONDT C., PLOTKINA D., HOFFMANN A. (2023). Number 19: Another victim of the Covid-19 pandemic. Journal of Gambling Studies, 39 (n° 1)
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CASTERAN G., PLOTKINA D. (2023). The Importance of Perceived Proximity in Local Food Mobile Apps. Journal of Food Products Marketing, 29
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RACAT M., PLOTKINA D. (2023). Sensory-enabling technology in m-commerce: the effect of haptic stimulation on consumer purchasing behavior. International Journal of Electronic Commerce, 27 (n° 3) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]
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PLOTKINA D., DINSMORE J., RACAT M. (2022). Improving service brand personality with augmented reality marketing. Journal of Services Marketing, 36 (n° 6) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
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PLOTKINA D., RABESON L. (2022). The role of transactionality of mobile branded apps in brand experience and its impact on loyalty. Journal of Brand Management, 29 (n° 5) [ABS cat.2, CNRS cat.4, FNEGE cat.3, HCERES cat.C] Impact Factor. 4.23
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HOFFMANN A., PLOTKINA D., ROGER P., D'HONDT C. (2022). Superstitious Beliefs, Locus of Control, and Feeling at Risk in the Face of Covid-19. Personality and Individual Differences, 196 [ABS cat.3]
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RICHARD S., PLOTKINA D., SAUREL H. (2022). Exploration of ICT Use by Disabled People: Toward a Model of ICT Usage and Effects. International Journal of Technology and Human Interaction, 10 (n° 1) [CNRS cat.4, HCERES cat.C]
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HOFFMANN A., PLOTKINA D., BROIHANNE M., GöRITZ A., KLEIMEIER S. (2022). Differences in and drivers of mental, social, functional, and financial well-being during COVID-19: Evidence from Australia, France, Germany, and South Africa. Plos One
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HALLER C., PLOTKINA D., VO THAN T. (2021). Social Media Use of SmallWineries in Alsace: Resources and Motivations Analysis. Sustainability, 13
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HOFFMANN A., PLOTKINA D. (2021). Let your past define your future? How recalling successful financial experiences can increase beliefs of self-efficacy in financial planning. Journal of Consumer Affairs, 55 (n° 3) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
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DINSMORE J., WRIGHT S., PLOTKINA D. (2021). When time pressure counters the zero price effect. Journal of Consumer Marketing, 38 (n° 3) [ABS cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]
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HOFFMANN A., PLOTKINA D. (2021). Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self-efficacy and improves retirement goal clarity. Psychology and Marketing, 38 [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]
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HOFFMANN A., PLOTKINA D. (2020). Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?. Journal of Business Research, 117 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]
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PLOTKINA D., SAUREL H. (2020). Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce. Journal of Marketing Theory and Practice [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]
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PLOTKINA D., SAUREL H. (2019). Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing. Journal of Retailing and Consumer Services, 51 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
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PLOTKINA D., MUNZEL A., PALLUD J. (2018). Illusions of truth?Experimental insights into human and algorithmic detections of fake online reviews.. Journal of Business Research [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]
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PLOTKINA D., MUNZEL A. (2016). Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product.. Journal of Retailing and Consumer Services, 29 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
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PLOTKINA D., MUNZEL A. (2013). What's new with you? On the moderating effect of product novelty on eWOM effectiveness.. Customer, 1 (n° 1)
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HALLER C., PLOTKINA D. (2020). Analysis of user-experience evaluation of French wineries websites, in User-Experience in Web 2.0 technologies and its impact on universities and businesse. Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesse, France, Pelet, Jean-Eric, 109-123
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PLOTKINA D., MUNZEL A., PALLUD J. (2019). The Customer's Voice: Toward New Listening Tools. Augmented Customer Strategy: CRM in the Digital Age.. Augmented Customer Strategy: CRM in the Digital Age, Gilles N'Goala; Virginie Pez?Pérard; Isabelle Prim?Allaz, Gilles N'Goala; Virginie Pez?Pérard; Isabelle Prim?Allaz
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PLOTKINA D., MUNZEL A., PALLUD J. (2019). La voix du client : vers de nouveaux dispositifs d'écoute. Stratégie clients augmentée, Paris, ISTE Edition
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PLOTKINA D., ORKUT H., KARAGEYIM M. Give me a human! The effect of anthropomorphism and gender on consumers' intention to use a financial robo-advisor, Global Marketing Conference, ( Juillet 2023)
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PLOTKINA D. App yourself: a meta-analysis on the effectiveness of well-being mobile apps on employee well-being and mental health, 9ème Journée de Recherche en Marketing du Grand Est, (Mars 2023)
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WION E., PALLUD J., PLOTKINA D. Une revue de la littérature systématique sur l'utilisation des technologies de business intelligence dans la prise de décision managériale, Congrès de l'AIM, (Association Information et Management Juin 2022)
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PLOTKINA D., VALENTINI T. App yourself: a meta-analysis on the effectiveness of well-being mobile apps on employee mental health, Journée de la Relation à la Marque dans un Monde Connecté, (Association Française de Marketing Decembre 2022)
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MAJUMDER R., PLOTKINA D., RABESON L. Environmentally responsible values, attitudes, and intentions of Indian consumers, EMAC 2021 Annual Conference, ( Mai 2021)
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RABESON L., PLOTKINA D. Train and entertain me. Experience with a Nike non-commercial application., 2020 AMA Summer Academic Conference, ( Aôut 2020)
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PLOTKINA D., PALLUD J. Impact of Online Review Format on Consumer eWom and Visit Intentions, Academy of Marketing Science World Marketing Congress, (Academy of Marketing Science Juillet 2019)
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HALLER C., PLOTKINA D., VO THAN T. Proposition d'une grille d'évaluation de la maturité digitale d'un site Web d'entreprise vitivinicole dans le contexte européen, AIM, (Association Information et Management Juin 2019)
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PLOTKINA D., RABESON L. To app or not to app? Investigation of the impact of non-commercial mobile application on luxury brand identity., EMAC, ( Mai 2019)
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MASSA C., BUSCA L., CASTERAN G., PLOTKINA D. The impact of organic private label on retailer perceptions and recommendation and shopping intent towards a retailer., EMAC Annual Conference, (EMAC Annual Conference Mai 2019)
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BUSCA L., CASTERAN G., MASSA C., PLOTKINA D. The impact of organic private label on retailer perceptions and recommendation and shopping intent towards a retailer., 35ème Congrès de l'Association Française du Marketing, (Association Française de Marketing Mai 2019)
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RABESON L., PLOTKINA D. Entertain me: investigation of the impact of non-commercial mobile application on consumer perceptions in the luxury industry., 5ème Journée de Recherche en Marketing du Grand Est, ( Février 2019)
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PLOTKINA D., DINSMORE J. THE EFFECT OF VIRTUAL REALITY MOBILE APPLICATIONS ON SHOPPING EXPERIENCE, AMS Annual Conference, ( 2019)
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PLOTKINA D. HOW DOES PROVIDING FINANCIAL INFORMATION IMPACT RETIREMENT INTENTIONS?, AMS Annual Conference, ( 2019)
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HALLER C., PLOTKINA D. Proposition d'une grille d'évaluation de la maturité digitale d'un site Web d'entreprise vitivinicole dans le contexte européen, AIM, ( 2019)
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HALLER C., PLOTKINA D., VO THAN T. Proposition d'une grille d'évaluation de la maturité digitale d'un site Web d'entreprise vitivinicole dans le contexte européen, Conférence de l'Association Francophone de Management du Tourisme (AFMAT), ( 2019)
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PLOTKINA D. Customer experience posting an online review and eWOM intent, (Academy of Marketing Science 2018)
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PLOTKINA D., MUNZEL A., PALLUD J. Ne soyez pas trompé. Détection des faux avis en ligne., (Association Française de Marketing 2017)
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ROEDERER C., PLOTKINA D. L'oeuvre d'art dans la publicité : une exploration des formes d'utilisation et de réception, (3 ème Journée de Recherche du Marketing du Grand Est 2017)
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PLOTKINA D., MUNZEL A., PALLUD J. Lie lays a burden. Emotional and attitudinal impacts of composing a fake online review, EMAC, (EMAC Annual Conference Mai 2015)
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PLOTKINA D., PALLUD J., MUNZEL A. Fake online reviews: Impact on users' perceptions, emotions, and attitudes, ICTO, ( Mars 2015)
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PLOTKINA D., MUNZEL A., PALLUD J. On digitally empowered marketers and digitally deceived customers - Scientometric and netnographic insights into online deception, French-German workshop 'Is the digitally Empowered Customer a Happy Customer, ( Mai 2014)
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PLOTKINA D., MUNZEL A. Expert or customer? A multi-category investigation of online review source on itseffectiveness, (EMAC Annual Conference 2014)
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MUNZEL A., PLOTKINA D. What's New With You? The Moderating Effect of Product Novelty on eWOM Effectiveness, (2nd Workshop on Customer Empowerment Janvier 2013)
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Akademisches Engagement
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Colloque marketing digital, Meilleur papier (2021).
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