Les publications de l'EM Strasbourg

BOOTZ J., LIEVRE P., SCHENK E. (2019). L'enquête comme logique de sollicitation des experts en mode exploration : analyse de deux expéditions en milieux extrêmes

CAMBEFORT M. (2019). A typology of the perceived risks in the context of consumer brand resistance. Journal of Product and Brand Management [CNRS cat.4, FNEGE cat.3, HCERES cat.C]

GEBHARDT G., FARRELLY F., CONDUIT J. (2019). Market Intelligence Dissemination Practices. Journal of Marketing, 83 (n° 3) [CNRS cat.1g, FNEGE cat.1*, HCERES cat.A]

SIGALA M., TONI M., RENZI M., DI PIETRO L., GUGLIELMETTI MUGION R. (2019). Gamification in Airbnb: Benefits and risks. e-Review of tourism research, 16

ZHANG H., HA Y. (2019). Fast Multivariate Relevance Vector Regression. Economic Modelling, 81 [CNRS cat.2, HCERES cat.A]

GHVANIDZE S., VELIKOVA N., DODD T., OLDEWAGE-THERON W. (2019). Are sustainable consumers health conscious? A segmentation study of wine consumers. Journal of Food Products Marketing, 56

PEDREñO A., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2019). The role of termi-nation fee commitment in developing customer value in the telecommunication industry: An empirical study. Services marketing Quarterly, 40

FERRARI M. (2019). Comunicazione del rischio e comunicazione scientifica: spunti per un'analisi interdisciplinare e comparata. Rivista di diritto alimentare, 3

CONDUIT J., KARPEN I., TIERNEY K. (2019). Volunteer Engagement: Conceptual Extensions and Valuein- Context Outcomes. Journal of Service Theory and Practice, 29 (n° 4) [ABS cat.1, CNRS cat.4, HCERES cat.C]

SIGALA M. (2019). The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece. Management and marketing of wine tourism business

CAMBEFORT M. (2019). A typology of the perceived risks in the context of consumer brand resistance. Journal of Product and Brand Management [ABS cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

TANG M., WALSH G., LI C., BASKARAN A. (2019). Exploring technology business incubators and their business incubation models: Case studies from China. Journal of Technology Transfer [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]