Les publications de l'EM Strasbourg

GUICHARDAZ R., COUDERT T., LEFEBVRE M., IGERSHEIM H., PENIN J. (2019). Dis moi ce que tu penses de la propriété intellectuelle, je te dirai qui tu es.. Revue Économique, 60 [CNRS cat.2, HCERES cat.A]

BENEDIC M. (2019). Les apports de l'analyse des réseaux sociaux au management de communautés pilotées. Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO), 15 (n° 62) [FNEGE cat.4, HCERES cat.C]

NGUYEN L., LU V., RAO HILL S., CONDUIT J. (2019). The mediating role of brand knowledge on employees' brand citizenship behaviour: Does organisational tenure matter?. Australasian Marketing Journal, 27

GHVANIDZE S., VELIKOVA N., DODD T., OLDEWAGE-THERON W. (2019). Are sustainable consumers health conscious? A segmentation study of wine consumers. Journal of Food Products Marketing, 56

PEDREñO A., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2019). The role of termi-nation fee commitment in developing customer value in the telecommunication industry: An empirical study. Services marketing Quarterly, 40

FERRARI M. (2019). Comunicazione del rischio e comunicazione scientifica: spunti per un'analisi interdisciplinare e comparata. Rivista di diritto alimentare, 3

CONDUIT J., KARPEN I., TIERNEY K. (2019). Volunteer Engagement: Conceptual Extensions and Valuein- Context Outcomes. Journal of Service Theory and Practice, 29 (n° 4) [ABS cat.1, CNRS cat.4, HCERES cat.C]

SIGALA M. (2019). The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece. Management and marketing of wine tourism business

CAMBEFORT M. (2019). A typology of the perceived risks in the context of consumer brand resistance. Journal of Product and Brand Management [ABS cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

TANG M., WALSH G., LI C., BASKARAN A. (2019). Exploring technology business incubators and their business incubation models: Case studies from China. Journal of Technology Transfer [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SERAPHIN H., DOSQUET F., BOURLIATAUX-LAJOINIE S. (2019). Archetypes of Locals in Destinations Victim of Overtourism. Journal of Hospitality and Tourism Management

MAGNANI G., ZUCCHELLA A. (2019). Coping with uncertainty in the internationalisation strategy: An exploratory study on entrepreneurial firms. International Marketing Review, 36 (n° 1) [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]