Les publications de l'EM Strasbourg
Les travaux de recherche menés par nos enseignants-chercheurs contribuent à la qualité des enseignements de l’école. Retrouvez ici, l’ensemble de leurs articles académiques.
468 publications
LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
SUAREZ N., SCANNELLA E., POLIZZI S. (2020). The role of capital and liquidity in bank lending: are banks safer?. Global Policy
FERRARI M. (2020). Il seme tra logiche di mercato e diritti degli agricoltori: alcune riflessioni storico-comparative. Rivista critica del diritto privato, 95
WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
GILINSKY A., NEWTON S., FORD J., BROWN D. (2020). Strategic resilience in the US wine industry. Journal of Wine Research, 31
ZAYADIN ., ZUCCHELLA A., AMEEN ., DUCKWORTH C. (2020). Entrepreneurs contextualisation of culture a national setting. International Journal of Entrepreneurial Behaviour and Research [ABS cat.3, CNRS cat.4, FNEGE cat.3, HCERES cat.C]
LAMBERT G., ARAB A. (2020). L'entreprise comme lieu d'apprentissage et de changement : monographie de la première certification ISO 9000 en Algérie. Management International, 24 (n° 3) [CNRS cat.3, FNEGE cat.2, HCERES cat.A] Impact Factor. 3.72
PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]
NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]
ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13
BAUMAN M., VELIKOVA N., DODD T., BLANKENSHIP T. (2020). Generational differences in risk perception and situational uses of wine information sources. International Journal of Wine Business Research, 32
MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9