Les publications de l'EM Strasbourg

CHEN Y., MANDLER T., MEYER-WAARDEN L. (2021). Three decades of research on loyalty programs: A literature review and future research agenda. Journal of Business Research [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

PFIFFELMANN J., SOULEZ S. (2021). The persuasive effect of potential employees' name and photograph in a recruitment advertisement. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences del'Administration, 38 (n° 3) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

LEFEBVRE V., HAMELIN A. (2020). Introduction en bourse et croissance externe des PME françaises. Revue d'Économie Financière, 138 [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

FABER A., HERNANDEZ-MENDEZ A., REHM S., MATTHES F. (2020). Collaborative Modelling and Visualization of Business Ecosystems: Insights from two Action Design Research Case Studies. Australasian Journal of Information Systems, 24

CASENAVE E. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

BROIHANNE M., CALL J., DE MARCO A., DUFOUR V., NGOUBANGOYE B., REBOUT N., ROMAIN A. (2020). Non-human primates use combined rules when deciding under ambiguity. Philosophical Transactions of the Royal Society. B

MICHEL S. (2020). Collaborative Institutional Work to Generate Alternative Food Systems. Organization, 27 (n° 2) [ABS cat.3, CNRS cat.1, FNEGE cat.2, HCERES cat.A]

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]