Les publications de l'EM Strasbourg

STOYANOV D., STOYANOVA R., STOYANOV K. (2024). Chemistry of Marketing: Application of Chemical Thermodynamics Laws to Closed and Isolated Marketing Systems. Journal of Macromarketing, 44 (n° 2) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B] Impact Factor. 3.7

ZOUARI D., VIALE L., VACHER S. (2024). Repenser la supply chain et son management pour faire face aux enjeux futurs : le développement durable source d'innovations. Logistique & Management, 32 [FNEGE cat.2, HCERES cat.C]

STOYANOV D., STOYANOVA R., STOYANOV K. (2024). Marketing Efficiency of Autarkic Systems: The Case of North Korea. Journal of Macromarketing, 44 (n° 2) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B] Impact Factor. 3.7

JOST M., BOUTINOT A. (2024). How do Grand Challenges Impact Individual Creativity? Evidence from French Gastronomy. International Journal of Arts Management [ABS cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ALBITAR K., NASRALLAH N., HUSSAINEY K., WANG Y. (2024). Eco-innovation and corporate waste management: The moderating role of ESG performance. Review of Quantitative Finance and Accounting [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GODLEWSKI C., LE N. (2024). Family ties and firm performance empirical evidence from East Asia. Quarterly Review of Economics and Finance, 94 [ABS cat.2, CNRS cat.3, FNEGE cat.4, HCERES cat.B] Impact Factor. 3.4

KLEIN M., ROUZIOU M. (2024). New trends and challenges in direct selling: An international expert panel discussion. Journal of Marketing Trends, 9 (n° 1) [FNEGE cat.4, HCERES cat.C]

ZA S., LAZAZZARA A., PALLUD J. (2024). Too Much Is Never Enough: An Analysis of Smart Device Purchase Intention. International Journal of Electronic Commerce [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

PFIFFELMANN J., PFEUFFER A., DENS N., SOULEZ S. (2024). Unique? like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising, 43 (n° 3) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

VALENTINI T., ROEDERER C., CASTERAN H. (2024). From redesign to revenue: Measuring the effects of servicescape remodeling on customer lifetime value. Journal of Retailing and Consumer Services, 77 (n° 103681) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

HMOUDA A., ORZES G., SAUER P. (2024). Sustainable supply chain management in energy production: A literature review. Renewable and Sustainable Energy Reviews, 191

DAMAND D., LAHRICHI Y., BARTH M. (2024). A first optimization approach to parameterize Demand-Driven MRP in the presence of multiple products and finite capacity. Flexible Services and Manufacturing Journal [ABS cat.1, CNRS cat.3, FNEGE cat.4, HCERES cat.B]