Nada MAANINOU | EM Strasbourg Business School

TOTI J., MAANINOU N. (forthcoming). How does disclosing the old age of an ethical brand affect brand preference? The mediating roles of intrinsic motives and consumer perceived brand ethicality. Journal of Marketing Management [ABS cat.2, AJG cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
HUAMAN RAMIREZ R., MERUNKA D., MAANINOU N. (2023). Destination personality effects on tourists' attitude: The role of self-congruity and ambiguity tolerance. Journal of Strategic Marketing, 31 (n° 1) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C] Impact Factor. 4.1
HUAMAN RAMIREZ R., MAANINOU N., MERUNKA D., COVA V. (2021). How do consumers perceive old brands? Measurement and consequences of brand oldness associations. European Business Review, 33 (n° 4) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

HALLER C., MAANINOU N. (2024). Regional Wine Brands and Wine Brotherhoods: What Synergy to Promote Wine and Wine Tourism? (Chapter 12). Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations, Germany, Wiley-ISTE Editions, 221-240
MAANINOU N. (2023). Les anniversaires des marques (chapitre 2). Sarabande des hot topics en Marketing (sous la direction du Pr. Véronique Cova), Aix-en-Provence, Presses Universitaires de Provence, 25-43
HALLER C., MAANINOU N. (2023). Marques de vin régionales et confréries viniques : quelle synergie pour promouvoir le vin et l'oenotourisme ? (chapitre 12). Management Marketing du Vin 2 : Comprendre les Enjeux et les Nouvelles Opportunités pour la Filière Vigne et Vin, France, ISTE Editions, 241-260

MAANINOU N., PECOT F., RUSSEL C. Toward a Typology of Brand Anniversaries, Academy of Marketing Science Annual Conference 2025, (Academy of Marketing Science Mai 2025)
VALENTINI T., MAANINOU N. How does perceived fairness influence group tourism experiences for sensation seekers?, 2025 AMS Annual Conference, (Academy of Marketing Science Mai 2025)
MAANINOU N., PECOT F. Delineating Brand Anniversaries: Practices of a Brand Age Celebration, 2024 Consumer Culture Theory Conference, ( Juillet 2024)
HALLER C., BESSOUAT J., MAANINOU N., VALENTINI T., BEN TAHAR Y. La Chaire Vin et Tourisme un écosystème d'innovation intégrant les enseignants-chercheurs et les praticiens, AFMAT - Association Francophone Management du Tourisme, (Association Francophone de Management du Tourisme Mai 2024)
MAANINOU N., DREZEN C. Trends in wine consumption in Japan: a comparative study of the perception and consumption contexts of Old-World and New-World wines, 3rd International Research Workshop in Wine Tourism, ( Octobre 2023)
MAANINOU N., BOLLAND G., HALLER C. From Regional Brand To Regional Wine Brand: The Case Of Foreign Regional Wine Branding In The US Market, 2021 Academy of Wine Business Research AWBR Conference, ( Juillet 2021)
MAANINOU N., PECOT F. From Birthdays To Anniversaries: The Rituals Of Celebrating A Brand's Age. Insights And Research Agenda, Academy of Marketing Science, 2021 Virtual Annual Conference, (Academy of Marketing Science Juin 2021)
TOTI J., MAANINOU N. Too late, too old? Brand Age impact on Perceived Brand Ethicality and Brand Preference: A Sequential Mediation Model, European Marketing Academy EMAC, 2021 Annual Conference, (EMAC Annual Conference Mai 2021)
MAANINOU N., HALLER C. Regional Wine Branding for US consumers: Effects of Wine Consumer Expertise, Regional Brand Attitude and Regional Wine Brand Image on Regional Wine Brand Equity - A serial mediation, 7ème Journée de Recherche en Marketing du Grand-Est, ( Avril 2021)
MAANINOU N., COVA V., HUAMAN RAMIREZ R. Brand oldness associations: Identification of dimensions and measurement, AMS, ( Mai 2019)
HUAMAN RAMIREZ R., MAANINOU N. Destination personality effects on tourist's attitude: The role of self-congruity and ambiguity tolerance, Journée de Recherche en Marketing du Grand Est JRMGE, ( Mars 2019)
HUAMAN RAMIREZ R., MAANINOU N. Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?, AMS World Marketing Congress, ( 2019)
HUAMAN RAMIREZ R., MAANINOU N. Les associations à la marque perçue vieille : Identification des dimensions et mesure, (Association Française de Marketing Mai 2018)
HUAMAN RAMIREZ R., MAANINOU N. Perceived brand longevity and brand heritage, (6th International Symposium on Corporate Heritage 2016)
HUAMAN RAMIREZ R., MAANINOU N. The impact of retrieval difficulty on satiation feeling, (Academy of Marketing Science 2015)
MAANINOU N. Joyeux anniversaire ! Fêter l'âge des marques et fêter l'âge des individus, 13èmes Journées Normandes de Recherche sur la Consommation JNRC, ( Novembre 2014)