Michel Klein, enseignant-chercheur à l’EM Strasbourg, a reçu le Best Paper Award lors de la conférence annuelle organisée par le Global Sales Science Institute (GSSI), qui a eu lieu à Toronto du 7 au 10 juin 2023.
La communication est intitulée “Investigating French Salespeople’s Emotion Management during Non-Virtual Sales Interactions through the Lens of the Gioia Methodology” et a été écrite en collaboration avec Juliet Poujol (Université Paris Nanterre) et Bruno Lussier (HEC Montréal).
Abstract
The coronavirus crisis led to more remote selling, but in some markets both salespeople and customers are seeking for non-virtual interactions. Through the prism of the Gioia methodology, this paper presents a qualitative study whose objective was to understand and explain the impact of salespeople’s emotion management on sales success during non-virtual sales interactions. The authors collected accounts of salespeople’s and customers’ emotional behaviors during successful or failed sales interactions. Open-ended questionnaires were used for identifying emotional behaviors involving a decision to buy or not to buy, during non-virtual (i.e., face-to-face or on the phone) salesperson-customer interactions.
Nous avons recueilli un court témoignage de sa part :
I would like to thank my co-authors, Profs. Poujol and Lussier, as well as the academic organizations that sponsored the 2023 GSSI Conference: the Global Sales Science Institute and the American Marketing Association (SalesSIG). I would also like to thank Profs. Rouziou, Bolander and Peskeer for organizing this event.
Nous lui adressons nos félicitations pour ce bel accomplissement !