Felix Ostertag, enseignant-chercheur à l’EM Strasbourg, a publié récemment un article dans le volume 129 du Journal of Business Research.
Cet article est intitulé "Blended value co-creation: A qualitative investigation of relationship designs of social enterprises." et a été écrit en collaboration avec Rüdiger Hahn (Heinrich Heine University Düsseldorf) et Inan Ince (Heinrich Heine University Düsseldorf).
Abstract
Social enterprises access large networks of stakeholders to gain strategic benefits. We identify determinants for creating blended value through partnerships of social enterprises and develop an understanding of blended value co-creation. Findings from 18 cases suggest that most social enterprises generate value by integrating partners in the businesses’ structures or by venturing into deeper personal connections through extensive knowledge-sharing that can culminate in partner-specific assets. Social enterprises take two distinct approaches in designing their relationships: an anthropocentric extroverted or a structurally integrated approach. By adding a social perspective on value creation, this study enriches the concept of the relational view.
Lire l’article (DOI: https://doi.org/10.1016/j.jbusres.2021.02.006)
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