Cluster: Management in the Arts, Environment and Society: creaTivity for Real Outcomes
Objective: to better understand the role of the creative industries in sustainability issues.
Overview
EM Strasbourg's research clusters bring together the School's faculty, experts in various fields of management science, to work on transdisciplinary research topics. The objective is to develop innovative and impactful research projects through high-level scientific collaboration.
Linked to EMSBS’s area of expertise “Responsible and sustainable management for change,” the cluster “Management in the Arts, Environment, and Society: creaTivity for Real Outcomes (MAESTRO)” aims to explore the driving force of creative industries in addressing sustainability issues.
Research Question & Structure
The central research question of this cluster explores how creative industries, through their highly innovative, artistic, and symbolic activities, can ease the transition to sustainable systems and changes.
To tackle this question, we will draw on the notion of “grand challenges,” comprising critical issues with societal and global impacts on the health, well-being, and wealth of populations, such as climate change, digitalization, the food transition, or water stress (Ferraro et al., 2015, p. 365).
In order to address the way these industries can advance our understanding of grand challenges, the cluster relies on three pillars that cross creative industries and sustainable development:
- Pillar A: Creativity in support of a sustainable transition
- Pillar B: Social justice in creative industries
- Pillar C: Accessibility and dissemination in creative industries
Pillar A brings together various projects, especially those addressing issues of creativity and sustainability in relation to the food transition and the dynamics of creativity within creative industries, which can serve the development of creative and sustainable identities at several levels (individual, collective, and regional).
Pillar B will focus on artists and creators from a sustainable development and sustainability angle, with the aim of understanding not only the issues of social justice and social inclusion in order to tackle instability but also the issues of diversity and interculturality in artistic production.
Pillar C will focus more on the audience of creative industries and will address the issues of accessibility and dissemination of art and culture to a variety of audiences, in the real or virtual world.
In each pillar, we will develop various projects for academic communication and publication.
Cluster Activity
Conferences:
- Mathilde Jost, Sophie Michel, Micki Eisenman & Amélie Boutinot: Towards scalability of GC in creative industries, paper presented at CBS workshop 2024 and EGOS 2024
- Amélie Boutinot, Hélène Delacour & Sylvain Colombero: Notre-Dame on fire! Dynamics of attachment to a place being damaged, paper presented at EGOS 2023
- Nathalie Louisgrand, Silviya Svejenova & Amélie Boutinot: MOFs and identity conflicts, paper presented at Toulouse Business School Research Seminar 2024 and EGOS 2024
- Mathilde Jost & Marie Lemaire: Techno parties as safe spaces for queer people? Renegotiating the safety of queer people in regards to the mainstreamisation of techno music", paper presented at EGOS 2024
- Birgit Gabriel (ARTE) & Hélène Langinier: What can we learn when insiders distance themselves from the field?, paper presented at Conference EURAM 2024, Bath
- Odile Paulus, Sophie Michel & Marie Lemaire: A third place, building its identity in an ingold meshwork of relations with a leading intention, paper presented at AIMAC 2024
- Richard Huaman-Ramirez & Aranzazu Gaztelumendi: paper presented at AMA 2023
Publications:
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Mathilde Jost & Amélie Boutinot (2024): How can individual creativity embrace sustainability? Evidence from French gastronomy, publication in International Journal of Arts Management
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Richard Huaman-Ramirez & Aranzazu Gaztelumendi (2024): Artistic experience in the context of non-profit arts organizations: Dimensions, measurement, and consequences, published in Voluntas: International Journal of Voluntary and Nonprofit Organizations
Workshops & events:
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Academic workshop "Transgression and sustainable issues in the creative industries," Novembre 2023. 15 participants, exploration of the notion of transgression via collective intelligence and collective culinary practice
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Public conference "Diversity and inclusion in creative industries," in collaboration with ARTE, May 2024. 32 participants, testimonials and feedback by ARTE, l'Opéra de Metz, Théâtre National de Strasbourg, etc.
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ViP Research Program stay by Nada Endrissat, from Bern University of Applied Sciences: seminar on visual data, doctoral seminar, interviews with faculty, development of prjects with the MAESTRO cluster
Cluster Members
Co-leaders
- Amélie Boutinot – Strategy - HuManiS
- Sophie Michel – Human Resources / Organizational Theory - HuManiS
Other Members
- Hélène Langinier – Human Resources / Organizational Theory - HuManiS
- Marie Lemaire – Human Resources / Organizational Theory - HuManiS
- Odile Paulus – Strategy - LaRGE
External Members
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Marie Blum – Economy – IESEG
- Richard Huaman-Ramirez – Marketing - KEDGE Business School, Marseille
- Mathilde Jost – Strategy - BETA, Université de Strasbourg
Contact Person
Amélie Boutinot
Full Professor (HDR)
- amelie.boutinot@em-strasbourg.eu