Les publications de l'EM Strasbourg

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GILINSKY A., NEWTON S., SEN A., FORD J., CANAVATI S. (2020). US wine industry preparedness for unforeseen crises and disasters: An empirical test. Wine Economics & Policy, 9

NORMAND R. (2020). Pesquisas Sociais e a Invenção do Estado de Bem-Estar Social: algumas implicações para a educação. Currículo sem Fronteiras, 20

TANG M., HAO H., LI F. (2020). Entrepreneurs' cognitive biases and learning in incubating enterprises - A ternary interaction model. R&D Management, 32 (n° 1) [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]

MEYER-WAARDEN L., PAVONE G., POOCHAROENTOU T., PRAYATSUP P., RATINAUD M., TISON A. (2020). How Service Quality Influences Customer Acceptance and Usage of Chatbots?. Journal of Service Management Research, 4

YALENIOS J., GILBERT P. (2020). Pourquoi conserver un outil de gestion inapproprié ? Des fonctions implicites de l'évaluation individuelle de la performance. Revue Interdisciplinaire sur le Management, Homme & Entreprise (RIMHE), 4 (n° 21) [FNEGE cat.3, HCERES cat.C]

MICHEL S. (2020). Collaborative Institutional Work to Generate Alternative Food Systems. Organization, 27 (n° 2) [ABS cat.3, AJG cat.3, CNRS cat.1, FNEGE cat.2, HCERES cat.A]

CAMBEFORT M., PECOT F. (2020). Theorizing rightist anti-consumption. Marketing Theory [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

JUNAID I., SIGALA M., BANCHIT A. (2020). Implementing community-based tourism (CBT): lessons learnt and implications by involving students in a CBT project in Laelae Island, Indonesia. Journal of Hospitality, Leisure, Sport and Tourism Education

CASENAVE E. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ZHANG H., HA Y. (2020). Algorithmic trading in limit order books for online portfolio selection. European Journal of Operational Research [ABS cat.4, CNRS cat.1, FNEGE cat.1, HCERES cat.A]