Les publications de l'EM Strasbourg

PAUGET B., TOBELEM J., BOOTZ J. (2021). The future of French museums in 2030. Technological Forecasting and Social Change, 162 [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

PFIFFELMANN J., SOULEZ S. (2021). The persuasive effect of potential employees' name and photograph in a recruitment advertisement. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences del'Administration, 38 (n° 3) [ABS cat.2, AJG cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

CHEN Y., MANDLER T., MEYER-WAARDEN L. (2021). Three decades of research on loyalty programs: A literature review and future research agenda. Journal of Business Research [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

KWOK D., MESCHI P., BERTRAND O. (2020). In CEOs we trust: When religion matters in cross-border acquisitions. The case of a multifaith country. International Business Review [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 4

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GOH E., SIGALA M. (2020). Integrating information & communication technologies (ICT) into classroom instruction: teaching tips for hospitality educators from a diffusion of innovation approach. Journal of Teaching in Travel and Tourism

COELHO A., CASTILLO GIRÓN V. (2020). The Medium of Exchange in Mergers and Acquisitions: The Case of Travel Agencies and Tour Operators. Administrative Sciences

BAUMAN M., VELIKOVA N., DODD T., BLANKENSHIP T. (2020). Generational differences in risk perception and situational uses of wine information sources. International Journal of Wine Business Research, 32

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DAVILA-ARAGON G., RAMÍREZ-PÉREZ H., RIVAS-ACEVES S. (2020). Familiness as determinant of operational risk: a Bayesian analysis. Revista Espacios. Revista Espacios